Paid Media Leader — Evansville, IN
Paid Media,
Built As
Infrastructure.
Advertising director who started his agency's paid media service line from zero and built the team and systems that scaled it to seven figures annually. Full-funnel strategy, attribution, and AI-assisted systems.
01 — Scale
Two numbers describe the same career. One is right now, one is cumulative — so here are both.
Currently
- $150K+/mo
- Ad spend under management, across Google, Meta, YouTube, TikTok, LinkedIn, Amazon, and streaming/CTV
- 60+
- Concurrent active accounts
- 4
- Direct reports — three account managers and a rotating intern program, plus dotted-line partnership with a client success rep and ads creative director
To Date, Since 2023
- $5M+
- Lifetime managed spend
- 100+
- Clients served
- 200M+
- Impressions delivered
- 7 Figures
- Annual revenue line built from zero — the agency's paid advertising department, pitched and staffed from its first Google Ads client
02 — Results
Accounts That
Moved.
-
40 To 90+ New Patients Per Month, In Six Months
On roughly $10K in monthly spend — a 5× increase over revenue baseline at $1,000+ in realized value per patient.
-
$2M In Revenue, First Year Of Existence
Launched and scaled the division through its first year of existence.
-
Sales Records Broken Twice Annually Since Spring 2024
Lead advertiser for the events since spring 2024.
03 — Systems
Built On Personal
Initiative. Kept
Because It Worked.
Three AI-assisted internal tools, built on personal initiative. What they returned:
- ~50% → ~15%
- Share of the week lost to clerical and reporting work
- −20%
- Account management time
- 0
- Added headcount
-
Account Overseer
Runs autonomously against the account set, monitoring budgets, spend pacing, and performance flags.
-
Live Ads Advisor
Returns real-time account stats and recommendations on request.
-
Proposal Engine
Produces market analysis, competitive spend estimates, and a full execution roadmap.
Then The Same Work Started Billing.
Client-facing AI services now sold as products, not overhead — GoHighLevel lead nurture workflows, and AI voice agents that respond to and call inbound leads.
04 — Experience
Consultant To
Director In
Twelve Months.
-
Jun 2024 — Present
Director Of Advertising
GRO — Evansville, IN
- Started the agency's paid advertising service line from zero — pitched the first Google Ads clients and built the infrastructure, systems, and team that scaled it into a seven-figure annual revenue line.
- Direct $150K+ in monthly ad spend across 60+ concurrent accounts.
- Hired and trained three account managers and a rotating intern program from scratch; coach performance and set campaign standards.
- Own the agency's tracking and attribution stack — Meta datasets and Conversions API, Google Tag Manager, GA4, server-side conversion tracking, and AI-transcribed call tracking.
- Report to the CEO and COO.
-
Sep 2023 — Jun 2024
Client Success Manager
GRO — Evansville, IN
- Managed retention and reporting for a mixed portfolio while standing up the agency's first structured paid media offering; promoted to Director in ten months.
-
Jun 2023 — Sep 2023
Marketing Consultant
GRO — Evansville, IN
- Joined one month after graduation in a generalist account role; began pitching paid search to existing clients, which became the foundation of the advertising department.
-
May 2026 — Present
Co-Founder & Co-CEO
ZIPNIQ LLC
- Run internal operations and outbound sales for an automated retail venture — balance sheets, revenue tracking, inventory sourcing, and site acquisition.
-
2019 — 2023
Self-Funded A Four-Year Degree
Earlier
- Maintenance technician at Lakewood West and Eagle Village Apartments, and flooring sales consultant at The Home Depot.
05 — About
I Would Rather Build The System Than Run The Report Twice.
I started at GRO one month out of school in a generalist account role. Paid search was not a service the agency sold. I started pitching it anyway, and three years later it is a seven-figure line with a team of four behind it and an attribution stack I own end to end.
The part I actually care about is the plumbing. Server-side conversion tracking, Conversions API datasets, call transcription, an autonomous overseer watching pacing across sixty accounts so nobody has to open sixty tabs. Most of that got built on personal initiative, before anyone asked for it.
Evansville, Indiana. Four-year rugby player, club treasurer, and someone who paid for the degree by fixing apartments and selling flooring.
06 — Capabilities
Advertising
Google Ads · Local Services Ads · Google Business Profile · Meta Ads · TikTok · LinkedIn · Amazon PPC · Amazon Prime Ads · Disney Campaign Manager
Analytics & Tracking
GA4 · Google Tag Manager · Meta Conversions API & Datasets · Server-side tracking · AI call transcription · Cross-platform attribution
CRM & Automation
GoHighLevel — workflows, drip and nurture sequences, phone verification, AI voice agents
Web & Funnels
WordPress · Bricks Builder · Shopify · Hostinger · GoDaddy
AI
Claude & Claude Code · ChatGPT · Gemini — AI-assisted development of internal tools and workflow automation
07 — Credentials
Education
University of Southern Indiana — B.S., Business Administration and Economics
Certifications
Google Ads — Search, Measurement, Video, and Analytics IQ
Anthropic — Claude API Course, AI Fluency Framework, Claude 101
Meta Blueprint In progress
Community
River City Rodeo — Advertising Coordinator
Evansville Chamber of Commerce — Ambassador